Tag Archives: advert

Archery & advertising (pt. 293)

18 February, 2016

The tech press are frothing about a new Samsung phone which appears to be waterproof, and who knows, other things too. Whatever. But the Korean company spilt the worldwide beans with an ad for the Indonesian market, featuring three (?) generations of Indonesian archers, including Dellie Threesyadinda and Seoul team silver medallist Lilies Handayani – her mother.

A real archer in an advert, doing real archery? (compare and contrast)  Wow. Awesome.

Thanks to Luke Evans for spotting it.



Dellie Threesyadinda. Photo: msports.net

that archery thing they’re all talking about

18 March, 2014

More archery as rugged individualism selling consumer products, as covered before on The Infinite Curve archery blog… but this time they’ve got it right! Full disclosure: this man taught me how to shoot. He is Lee from Experience Archery – north London’s finest. As well as teaching archery, he also works as an actor (amongst many other things, he played an archer in this). Anyway, enjoy:

(Eagle-eyed readers may notice that he uses a different arrow – a Jazz – at the end for the shot into the tree. I asked him about this and he said “Yeah, not shooting my ACE’s at a tree!”. Haha…)