Tag Archives: macho

more terrible archery

29 October, 2013

This ad apparently came out last year, but I saw it run on some godforsaken digital channel only last night. Strongbow are a cider brand that have long used archery in their advertising, although I don’t remember it being quite as explicit as this.

So we have: sight set too high for 60m (or whatever that distance is), cheapo aluminium arrows way too long, stance too narrow. Whatever. Barebow anchor with a sighted recurve? Puh-lease. If you call that an anchor. And the ‘release’ is just hideous. Wish my arrows spun like that though…

The stupid thing about this ad is that real archers look completely awesome shooting. You could have found one with the requisite pecs and bearing without too much trouble, and it would have looked real – probably would have been cheaper than a male model, too. The viewing public tend to recognize authenticity when it is actually put in front of them, and that’s only going to add to the rugged individualism that they are trying to associate with their cider, right?