Archery & advertising (pt. 293)

18 February, 2016

The tech press are frothing about a new Samsung phone which appears to be waterproof, and who knows, other things too. Whatever. But the Korean company spilt the worldwide beans with an ad for the Indonesian market, featuring three (?) generations of Indonesian archers, including Dellie Threesyadinda and Seoul team silver medallist Lilies Handayani – her mother.

A real archer in an advert, doing real archery? (compare and contrast)  Wow. Awesome.

Thanks to Luke Evans for spotting it.



Dellie Threesyadinda. Photo:

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